eCommerce
SCENTILLE
Scentille is a luxury candle brand that elevates life’s special moments through the art of scent.
From Concept to Launch
As part of the redesign for Scentille’s website, I aimed to seamlessly integrate the brand’s unique storytelling approach. A key feature I worked on was showcasing the "Scent Diaries" throughout the site. I crafted a dedicated section on the homepage where each candle image links to its respective scent story. Given that each candle embodies a part of the owner’s essence, it was essential to display each scent in an elegant and thoughtful way.
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The Intricate Details
To truly capture the essence of each candle's scent for customers, I crafted individual pages for every product under the "Scent Diaries" section. These pages feature mood board collages with carefully curated images, fragrance notes, and scent types. Additionally, I implemented custom metadata fields in Shopify for each candle, allowing its unique scent profile and fragrance characteristics to be displayed directly on the product page.
Midnight Rose Scent Diaries
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The Perfect Scent Story
The website redesign elevated the user experience by blending visually appealing content, enhancing site functionality, and encouraging stronger engagement with customers.